hydra-gloss complex
deep hydration + glassy shine
a cushiony blend that locks in moisture while delivering that juicy, light-reflecting finish.
b.themoment gloss
veganhigh-performingnon-stickyparaben-free
mom-approved
pick any 2 glosses for $48
$28.00
in stock
ships in 1–3 business days. free over $40. returns within 30 days.
The perfect mauvy pink, always non-sticky, and effortlessly wearable, this universally flattering gloss enhances your natural glow and turns everyday moments into something unforgettable. Because the best moments aren't planned, they're lived. Life moves fast. Slow down, swipe this on, and live in the moment.
LG17
Made in North America.
5 mL / 0.17 fl oz
why you'll love it.
why you'll love it
- 🌱 vegan
- ✨ paraben-free
- 💖 non-sticky
- 🐰 cruelty-free
cushion glide system
smooth. soft. never sticky.
glides effortlessly for a silky feel that stays comfortable.
vegan conditioning blend
plant-based nourishment
supports soft, healthy-looking lips with ingredients you can feel good about.
soft-blur finish
plush, perfected lips
elevates your natural lips — not hides them.
stay-gloss technology
shine that lasts
helps hold your gloss in place so your confidence stays on.
our promise
five systems. one bold gloss.
designed by a pediatric np + mom — formulated for the next generation.
made for real life. made for the next generation.
- 100% vegan
- cruelty-free
- no parabens
- no phthalates
- no unnecessary ingredients
because confidence should never come with compromise.
what people are saying.
verified buyers · last 30 days
★★★★★
my fav lip gloss ever.
not even being dramatic. zero stickiness, all the shine. been wearing it every day since it dropped.
★★★★★
finally something i feel good handing my kid.
clean ingredients, zero weird residue, and the packaging looks elevated enough that i'll borrow it from her.
★★★★☆
the shine is unreal. obsessed.
would love a deeper berry shade next — but the formula itself is the best i've worn this year.
real reviews.
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this isn't about becoming someone else.
- it's about confidence
- self-expression
- bold girl energy
the gloss is just the finishing touch. the boldness was always yours.
trusted by moms. loved by girls.
created by a pediatric np + mom who saw what was missing. a brand that:
- feels safe
- looks elevated
- builds confidence early
because they're watching. and what they learn now matters.