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b.BLD

b.true gloss

$28.00

Meet our dreamiest gloss yet: a barely-there pink that enhances you, not hides you. The softest, most natural pink made for every mood, from school days to selfies with your besties. Smooth, non-sticky, yummy and effortlessly wearable, it’s the gloss that lets your real glow shine through. Swipe it on and feel like you, only bolder.

LG02

Made in North America.

  • 5 mL / 0.17 fl oz
  • Apply one coat onto the center of your lips and brush towards the outer corners
  • For extra shine and coverage, apply a second coat using the outer curved side of the applicator, and dab generously over lips if necessary

Hydrogenated Polydecene, Hydrogenated Polyisobutene, Polyisobutene, Tridecyl Trimellitate, Bis-diglyceryl Polyacyladipate-2, Silica Dimethyl Silylate, Ozokerite, Glyceryl Caprylate, Bht, Fragrance. May Contain: Titanium Dioxide, Ci77499, Ci77492, Ci77491, Red 6 Lake, Red 7. Lake, Yellow 6 Lake, Red 28 Lake, Mica, Yellow 5 Lake, Red 40 Lake, Calcium Sodium Borosilicate, Silica, Synthetic Fluorphlogopite, Iron Oxide, Tin Oxide, Calcium Aluminum Borosilicate, Fd&c Blue 1 Al Lake(Ci 42090)

🌱 Vegan
🚫 Paraben-Free
🐰 Cruelty-Free


Let customers speak for us

from 37 reviews
Allison Kittay

my granddaughter loves this product!

b.seen shimmer
b.seen shimmer
Jenna Braastad

Love the sheer shimmer and glam look!

b.golden gloss
b.golden gloss
Christina P

We love b.BLD products and their positive message for all! We will always support this brand & their vision. They will continue to grow their product line & we are here foit!

b.BLD
Anonymous

Name says it all Slay ready for Comp! Love it

b.slay gloss
b.slay gloss
Anonymous

Love this! It's both subtle and noticeable at the same time :)

b.seen shimmer
b.seen shimmer
Michelle

Super soft and moisturizing lip gloss and the color is the perfect shade of red! Does not dry out your lips and leaves them so soft! Hands down my fav!

b.girlboss gloss
b.girlboss gloss
Michele Van Ornum

This is the softest sweet shine and it's not sticky. Leaves your lips feeling moisturized but with a pretty gloss. Super fun for all ages.

b.true gloss
b.true gloss
Molly Janasik

I absolutely LOVE this lip gloss!!! It seems to stay on all day and is the perfect color for me. I am obsessed Idont wamy to wear anything else!

b.slay gloss
b.slay gloss
S.B.

Great soft pink! Great when you want a subtle pink but not dull!

b.true gloss
b.true gloss
S.B.

Super fun color i use it on top of other shades of lipstick or liner

b.golden gloss
b.golden gloss
S.B.

When you want that pop of color red but dont want it super briht… use this!

b.maincharacter gloss
b.maincharacter gloss
S.B.

This is a fun sheer shimmer to add to any lip color or to use alone, my daughter loves it too!

b.seen shimmer
b.seen shimmer
S.B.

This is a great pink shade! Its my go to daily, and stays on better than other glosses!! Must have!!!!

b.slay gloss
b.slay gloss
S.B.

Great balm! Goes on smooth and my lips feel great all day! Doesnt have the waxy feeling like other brands… so glad i got it!

b.brave balm
b.brave balm
S.B.

Love this fun shimmer color!!!!!

b.strong shimmer
b.strong shimmer