Made for Gen Alpha.

Loved by all. 

Founded by two pediatric healthcare professionals (and moms)

A brand rooted in individuality, confidence, and facing your fears head on.

This isn't makeup for covering up.

It’s a celebration of freckles, big dreams, unique quirks, and every girl ready to paint the world with a little shimmer.

"It all started with my daughter watching me get ready every morning before work"

Captivated by the ritual, the colors, the confidence it gave me.
She wanted in. She wanted to feel that same spark.
Soon, she was begging for my makeup. Not to hide her features, but to shine like her mom. And that’s when it hit me: there was nothing out there that reflected her.
Nothing that celebrated her natural features, her bold spirit, or her growing voice. 
So we built it. 

We’re not just here to sell gloss.

We’re here to raise a generation that lifts each other up and shows up boldly, joyfully, and without apology. For the girls finding their voice, and the women reclaiming theirs.

For the little girl inside each of us who would be so proud to see how far we’ve come, and how boldly we keep going.

Because at b.BLD we believe there is no one quite like you, and that’s the point.

b.BLD is vegan, bold beauty for Gen Alpha and beyond

Bold Self-Expression

We believe beauty is a canvas for individuality not conformity. Every gloss, balm, and shimmer is a celebration of who you already are!

Confidence at Every Age

Created for Gen Alpha but made to awaken the confidence in all of us, including the little girl inside who’s proud of how far we’ve come!

The girls were amazed that Quinnie’s mom made these! They loved the colors and especially the sparkle. When I tried them, my first reaction was that you’ve absolutely nailed it with the formula. I hate sticky glosses so much and these are so soft And creamy feeling. Also, the way the pink pigment applies and blends so evenly blew me away. I've never seen another formula work like that with the same color payoff. The pigment usually ends up looking clumpy or uneven, but this was not the case at all. The gloss color. With the shimmer was also so impressive that it didn't look sparkly or glittery on, but the shimmer created a super glossy, more dimensional look instead. We absolutely will be buying more!

Become a b.BLD Bestie

Your Unique is your superpower!

Showing up every day as yourself which we believe is your BLDest self.

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