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b.BLD

b.slay gloss

$28.00

Level up your shine with our high-impact liquid lip gloss. Built for movement and made to last. Whether you’re heading to practice, hanging with friends, or stepping into your BLDest moment, this gloss keeps up. With a smooth, non-sticky formula and a swipe-and-go finish, you will feel fearless and ready for your next close up both on the field or taking a selfie with your besties! Just don’t be surprised if it goes missing: so good we promise your besties will swipe it from your bag.


LG10

Made in North America.

  • 5 mL / 0.17 fl oz
  • Apply one coat onto the center of your lips and brush towards the outer corners
  • For extra shine and coverage, apply a second coat using the outer curved side of the applicator, and dab generously over lips if necessary


Hydrogenated Polydecene, Hydrogenated Polyisobutene,
Polyisobutene, Tridecyl Trimellitate, Bis-diglyceryl Polyacyladipate-2, Silica Dimethyl Silylate, Ozokerite, Glyceryl Caprylate, Bht, Fragrance.
May Contain: Titanium Dioxide, Ci77499, Ci77492, Ci77491, Red 6 Lake, Red 7. Lake, Yellow 6 Lake, Red 28 Lake, Mica, Yellow 5 Lake, Red 40 Lake, Calcium Sodium Borosilicate, Silica, Synthetic Fluorphlogopite, Iron Oxide, Tin Oxide, Calcium Aluminum Borosilicate, Fd&c Blue 1 Al Lake(Ci 42090)

🌱 Vegan
🚫 Paraben-Free
🐰 Cruelty-Free


Let customers speak for us

from 11 reviews
Megan Velo

I’ve never seen a shimmer like this! It’s so fun and playful!

b.BLD
Michele Van Ornum

I love the gloss, so fun, shiny and not Sticky. The color is great and lasted. My lips didn't feel dried out after the color wore off either. Such a fun, great product. Will purchase again and perfect for stocking stuffers.

b.BLD
Jamie

I’m obsessed with b.BLD! The gloss, shimmer, and lip balm are everything — so pretty and feel so good on. I love everything the brand stands for!! My daughter loves it too, so it’s officially a fave for both of us! ✨💕

b.BLD
Emma P.

I'm absolutely loving this lip gloss from b. BLD! As a newer brand with a woman-supportive mission, they've really nailed it with this product.

The shade is a gorgeous pink with the perfect amount of shimmer - not too over-the-top, but enough to catch the light beautifully. What really surprised me was the subtle fruity scent that makes every application feel like a little treat. It's not overpowering at all, just a pleasant touch.

The versatility is what makes this gloss a standout for me. I've worn it on casual days, date nights, and everything in between. The formula is flattering on all skin tones, which is exactly what you want in an everyday lip product. It's become my go-to whether I'm dressing up or keeping things simple.

If you're looking for a lip gloss that works for any occasion and supports a great company, definitely give b. BLD a try. This one's a winner!

b.BLD
Joni Wolfe

I'm so glad I ordered the lip gloss from b.BLD!
I loved the scent and the slight tint but I especially loved how moist it was. It saved my dry lips and it was worth it!

b.BLD
Susan C.

LOVE this product! Yummy, pretty, & long lasting gorgeous ~ looks great and feels great. BUYING for all my gal pal stockings right NOW!

b.BLD
Cynthia Sayegh

Love the sparkle and glam it brings to my every day look. Easy to apply and adds instant shine. Love these products!

b.seen shimmer
b.seen shimmer
cami underwood

I got the B-golden gloss and OMG!!!! I am OBSESSED!!! The color is so pretty, the packaging is super sleek, and it feels so good on my lips! The shimmer is just right! I would 10000% recommend this product if you're looking for a cute light shimmer gloss!

b.golden gloss
b.golden gloss
Cynthia Sayegh

I’m obsessed! The fit is perfect and I have gotten so many compliments on how cute it is!

b.BLD Foam trucker hat
b.BLD Foam trucker hat
Madison

So so cah-yuuute!

b.BLD Bestie Beanie
b.BLD Bestie Beanie
Hayden

I am obsessed with this hat! The soft inside lining is cozy perfection, and the 3-D bubble lettering totally pops, it’s such a vibe on my marathon prep runs!

b.BLD Foam trucker hat
b.BLD Foam trucker hat